Advertising Opportunities on American Scientist Online

Online advertising is one of the most immediate and efficient advertising media for scientific products or services. American Scientist Online delivers a direct link to thousands of scientists and engineers throughout the world with the ability to build your brand as well as bring traffic to your site.

Ad Units, Positions and Sizes

American Scientist Online is designed to accommodate multiple ad positions and ad sizes. Ad sizes are based on Interactive Advertising Bureau (IAB) standards and include banners, buttons and skyscrapers.

IAB Standard Ad Units & Sizes

Online Advertising Specifications & Guidelines

Run of Site

Run-of-Site (ROS) ads enable advertisers to reach the greatest number of visitors by being present on every page of the site. This advertising opportunity is the most affordable and can be seen multiple times during each site visit to reinforce the message.

Targeting Capabilities within the Site

American Scientist Online utilizes one of the most advanced ad targeting programs on the market. Advertisers have the capability of reaching all of the visitors to the site through our Run of Sight (ROS) program or targeting their messages to narrowly selected audiences through selection of targeting options, including content categories, time of the day, sections of the magazine, and e-newsletters.

. . Keyword Selection

Keyword targeting enables advertisers to combine their ads with selected subject content. Advertisers can focus their message to visitors with specific scientific and engineering interests. American Scientist has categorized all of its articles, columns and book reviews with one of the following keywords:

· Agriculture
· Anthropology
· Astronomy
· Cellular and Molecular Biology
· Evolutionary Biology
· Chemistry
· Earth Sciences
· Ethics and Policy
· General Science
· Mathematics
· Medical Science
· Physics
· Psychology
· Technology

. . Day Parts

Advertisements may be scheduled to fall into several day parts depending upon your message or target audience:

Early morning (M-F 6am – 8am)
Daytime (M-F, 8am – 5pm)
Evening (M-F, 5pm – 11pm)
Late night (M-F, 11pm – 6am)
Weekends (Sat-Sun, all day)

. . E-Newsletters

Two e-newsletters have been developed that are of high interest to our readers.

Science in the News Weekly
A digest of science news appearing in mainstream media

Scientists' Bookshelf Monthly
A monthly communique that includes previews of new book reviews, interviews with authors, bedtime reading of well-known scientists and some of the best reviews our editors have read elsewhere

For each newsletters, we have created two advertising programs:
Companion Banners: Combination half and full banners placed at the top and bottom of the e-newsletter in HTML format
Skyscrapers: Eye-catching banner placed in the right hand panel in HTML format